{"id":5701,"date":"2018-03-16T14:03:54","date_gmt":"2018-03-16T14:03:54","guid":{"rendered":"https:\/\/movementformodernlife.com\/blog\/?p=5701"},"modified":"2018-03-16T14:03:54","modified_gmt":"2018-03-16T14:03:54","slug":"vegan","status":"publish","type":"post","link":"https:\/\/movementformodernlife.com\/blog\/vegan\/","title":{"rendered":"The Rise of Veganism – by Coral Brown"},"content":{"rendered":"

After years of being sidelined as extreme and hardcore, being vegan is fast becoming mainstream – as well it should. Here’s why.<\/h3>\n

\"\"<\/span><\/p>\n

\n

\u201cNever doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it\u2019s the only thing that ever has.\u201d<\/span><\/p>\n<\/blockquote>\n

This turbo-charged empowering quote (often attributed to anthropologist Margaret Mead) is a sage reminder that no matter how small we are in number, our collective actions have great potential to influence the mainstream for the better.<\/p>\n

From militant and unnatural to simple common sense<\/h5>\n

It\u2019s sobering to think that the Suffragettes were once deemed\u00a0militant and unnatural<\/a>, simply for asking for the right to vote. Every small alternative choice can develop into a widespread cultural trend, and eventually be adopted as simply \u201ccommon sense\u201d, rather than whacky and eccentric.<\/p>\n

In much the same way, a small group of thoughtful and committed vegans have undeniably changed the world in recent years. A lifestyle that was once considered an extreme fringe group adopted by hardcore animal activists is now in vogue (literally, in\u00a0Vogue<\/span><\/a>) and gaining traction.<\/span><\/p>\n

Three Cheers for “Vegan Buying Behaviour”<\/h5>\n

Whilst in the US\u00a0veganism has grown by 600% in the past three years<\/a>, in the UK\u00a0it is reported<\/a>\u00a0that more than half of adults are adopting \u201cvegan buying behaviour\u201d. UK supermarkets are responding to a surge in sales of vegan food, whilst\u00a0restaurants<\/a>\u00a0and\u00a0coffee chains<\/a>\u00a0compete to up their vegan game.<\/span><\/p>\n

Thanks to the World Wide Web<\/h5>\n

So why has veganism\u2019s growth been accelerating? Many point to the advent of the internet, and in particular the power of\u00a0social media<\/a>. Previously, the culture we consumed was dictated to us by newspaper editors, TV producers and book publishers. <\/span><\/p>\n

With the internet, however, comes the democratisation of culture; documentaries on the treatment of animals in the agricultural industry are just a click away, new delicious vegan recipes are\u00a0easily published online<\/a>, and\u00a0a catalogue of vegan restaurants and customer reviews can be downloaded as an app<\/a>. Being able to self-publish online content has vastly changed the cultural landscape, and enabled emerging trends in healthy and ethical living to flourish.<\/span><\/p>\n

\"\"<\/span><\/p>\n

Small Vegan Businesses Flourish<\/h5>\n

The internet also sustains the thriving vegan industry, allowing small vegan businesses to reach a niche audience online. Instead of paying out for a bricks and mortar shop and relying on customer footfall within one particular town, vegan enterprises can sell worldwide to the entire vegan market. Never before has there been more choice in the realms of cruelty-free cosmetics, stylish vegan shoes and animal-free bags, and it can all be delivered straight to your front door in double quick time.<\/span><\/p>\n

The web has undeniably made conscious living easier and more accessible. We can now flick through Facebook and nonchalantly watch a quick recipe video for a\u00a0healthy veggie bowl by BOSH!<\/a>, then take a yoga class at home right here with\u00a0Movement for Modern Life<\/a>, before buying a gorgeous pair of\u00a0designer leather-free heels from Beyond Skin<\/a>, all in an afternoon and from the comfort of your own living room. Above all else, the internet has given us freedom to choose the lifestyle we want. And for us, it\u2019s avocado toast, yoga and vegan shoes \u2019til the end!<\/span><\/p>\n

\n

\"\"<\/span><\/p>\n

\n

This post was written by Coral Brown of\u00a0www.beyond-skin.com.<\/a>\u00a0Follow Beyond Skin on\u00a0Facebook|<\/a><\/span>Instagram|<\/a><\/span>Twitter<\/a><\/span><\/p>\n<\/div>\n

\n
WINNERS OF <\/b><\/span>OBSERVER ETHICAL AWARD|\u00a0DRAPERS AWARD|GRAZIA ETHICAL FASHION ENTREPRENEUR AWARD|<\/b><\/span>RSPCA FASHION INNOVATION AWARD|<\/b><\/span>PETA BEST DESIGNER FOOTWEAR AWARD<\/span><\/b><\/div>\n<\/div>\n
Send to Facebook<\/a><\/div>","protected":false},"excerpt":{"rendered":"

After years of being sidelined as extreme and hardcore, being vegan is fast becoming mainstream – as well it should. Here’s why. \u201cNever doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it\u2019s the only thing that ever has.\u201d This turbo-charged empowering quote (often attributed to anthropologist Margaret Mead) is […]<\/p>\n","protected":false},"author":2,"featured_media":5703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[1134,1137,1133,1138,1135,93,1136,627],"class_list":["post-5701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-animal-rights","tag-beyond-skin","tag-change-the-world","tag-coral-brown","tag-ethical-living","tag-vegan","tag-vegan-shoes","tag-veganism"],"yoast_head":"\nThe Rise of Veganism - by Coral Brown - Movement for Modern Life Blog<\/title>\n<meta name=\"description\" content=\"After years of being sidelined as extreme and hardcore, being vegan is fast becoming mainstream - as well it should. 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