Cravings? The Number One Culprit | The Plant Powered Approach to Total Wellness


We all know the feeling of craving something, when we are changing our eating habits, we start with good intentions and then that desire comes in… Lorna shares helpful ways to deal with these…

I’m going to teach you how to tackle one of the biggest obstacles standing in the way of vibrant health — food cravings. Everyone has them. I’m sure you know your weakness but do you know why and more importantly how to overcome them?

Cravings are slippery little suckers they sneak up on us the moment we feel vulnerable. How many times have you been on a roll taking care of yourself only to fold at the first sight of a donut.

Maybe you were up all night with your kids, or working on a tight deadline and that donut seemed like the perfect pick me up. You don’t remember eating it because it happened so fast. But you certainly remember how you felt afterwards; awful and disappointed.

Here’s another issue you may have faced, how often do you find yourself thinking about food; breakfast, lunch, dinner, every snack, every sip right before bed, when you first wake up, every moment in between. It’s an obsession.

Now imagine how good it would feel to heal that obsession and get your valuable brain space back.

Picture what your life could be like if you had control over your cravings and even if you did eat something crappy how great it would feel to shake it off and get right back on track.

When it comes to cravings we tend to think of it as an epic battle that requires willpower and when cravings win we feel inadequate and beat ourselves up.

Well, I’ve got some good news for you;  you’re not weak, you’re human!

Willpower won’t and can’t win every time, because willpower is mental but cravings are both mental and physical. Certain foods create a physical addiction and the standard American diet is loaded with stuff that tricks our brain into feeling good.

Before we delve into how to overcome these cravings let’s explore what we are most likely to crave.  These are the foods that trigger reactions in the brain when we eat them.

  1. Sugar & starchy foods (think white bread, white pasta, cakes)
  2. Chocolate
  3. Cheese
  4. Meat

These foods increase the endorphins that make us feel happy and relaxed making us want more. That’s exactly what happens with drug addiction. In fact a recent study shows that sugar can actually have a more intense feeling of reward than cocaine. It’s that powerful.

But what’s with cheese?  Now I can’t count the number of my clients who have a hard time giving up cheese. I had a hard time too. There’s a really good reason for that, casein (the main protein in milk) causes the production of opiates called Kesomorphins and guess what, Kesomorphins make you feel absolutely fantastic. Hello brie-addiction, right?

Unfortunately the more we eat foods that fan our cravings, the more the cycle of addiction continues.

Worry not, here are some solutions for you.

Solution #1: Focus on what you can eat

Here’s the good news because I always have good news. Eating our veggies and other plant based foods helps to rewire our brains, heal our addictions and crave real foods instead.  

So rather than focusing on what you can’t eat, focus on finding tasty, nourishing foods you love and use them to create mouth-watering meals.  That way without even knowing it you begin to crowd out the damaging foods.  

Start by downloading part three of The Plant Powered Approach to Total Health, the 7 Day Starter Kit, just click here.  In this you will get a 7 day menu, shopping list and all the recipes for a full 7 days of wholesome, delicious, plant based meals.

You might just be surprised at how delicious these recipes are because let’s face it if it tastes like cardboard you’re probably not going to want to eat it.

Solution #2: Prep & Planning

When you plan and prep your food for the week, you plan and prep your success for the week.  And the more success you string together, the closer you’ll get to your health goals. Otherwise your goals are nothing more than a wish.  To make this easy for you this week’s download which you can get here, has a menu and shopping list for a full 7 days of whole food plant based meals.  Just try it and see how you feel.

A word of warning, if this type of eating is new to you then you will be getting more fibre than ever before.  This fibre will go through your tummy like a tumble weed gathering up everything and shoving it along, possibly causing you to feel bloated, but stick with it, it will pass.

Solution #3 De-Stress

When we dial down our stress and make a consistent effort to eat better, stay hydrated and get more rest, we automatically dial down our cravings.   Take a few minutes out of your day to practice yoga or mediate.  When you do this you will be so much more effective in your efforts to eat better and feel so much better in yourself.      

The last lesson in this series will be all about secrets to making lasting change, look out for that next week.

>>This practice from Zephyr is the perfect accompaniment to assist you in your journey out of cravings. It helps you to sit with uncomfortable feelings and become more resilient>>

Lorna’s journey to plant-based eating was fuelled by both her personal health challenges as well as family illnesses. It kickstarted 5 years of study in plant-based nutritional therapy, iridology, living foods, and herbology — and hundreds of hours counselling patients through transformations via diet, alone. Now, she’s making it her life’s mission to help others discover and excel on their own journey to more mindful nutrition.  Sign up for her free course to learn more about plant based eating.



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